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Know Your NAR

Member Benefits

The Value
You Bring
Consumers

Discover your value proposition and learn how you empower your clients.

What NAR Does For
You

See the many ways NAR empowers you, your business, and your clients.

The Value
NAR Brings
You

Explore the resources and benefits NAR gives you as a member.

Discover Your Value Proposition

REALTORS® are everyday working Americans who are experts at helping consumers navigate the complexities of home purchases and advocates for fair housing and wealth building for all.

REALTORS® do more than "just" help people buy or sell homes.

REALTORS® advocate for sellers or buyers of real estate or real property. They're experts in their fields who understand how to navigate what can be a confusing process. REALTORS® pledge themselves to protect and promote the interests of their client with expertise in training, tools, and data which help them provide their clients with a completely professional experience.

© NAR - Source: https://www.nar.realtor/competition-in-real-estate/179-ways-agents-who-are-realtors-are-worth-every-penny
© NAR - Source: https://www.nar.realtor/competition-in-real-estate/179-ways-agents-who-are-realtors-are-worth-every-penny

As a REALTOR®, Here's How You Bring Value:

Build Wealth

REALTORS® help people achieve homeownership, the best and most accessible way for American families to build generational wealth.

Protect Consumers

Every REALTOR® is bound by a strict code of ethics that includes providing clients with all relevant information, such as about commissions.

Advise as
Experts & Stewards

REALTORS® help people navigate financial, legal and community aspects of selling or buying a home in what are the most complex and consequential transactions most will ever make.

Lead as Entrepreneurs

Most REALTORS® are small business owners – 65% of whom are women – who exemplify the entrepreneurial spirit of this country.

Support Communities

As engaged neighbors, REALTORS® are committed to enhancing the communities they serve through significant philanthropy work and by advocating for fair housing for all.

Contribute to Local Economy

Every home sale generates more than $100,000 in local economic activity, and every two home sales support one American job.

Resources You Can Use/Share

How NAR Advocates For You!

The National Association of REALTORS® creates guidelines that foster efficient and convenient local broker marketplaces to ensure equity, transparency and market-driven pricing for home buyers and sellers. ​​​​​

Support Competitive Compensation

The free market sets broker commission costs within markets based on factors such as service, consumer preference and what the market can bear.

World without NAR and MLSs

Without NAR’s guidelines for the local MLS broker marketplaces, information on homes would be inaccurate, unreliable and scattered across real estate sites, disadvantaging buyers and sellers.

Advance Affordability

The seller broker paying the buyer broker’s compensation for finding a buyer allows home buyers to have a better shot at affording a home and professional representation.

Provide Largest Home Sale Source

Each local broker marketplace provides instant exposure to the largest possible pool of potential buyers for sellers and the greatest number of housing options for buyers.

Create Consumer Choice

Buyers and sellers have many choices about the brokers with whom they work – from how they are paid to specific expertise to customer service – all at market-driven prices.

Source Reliable Data

Consumers can confidently rely on information because real estate agents share complete housing data backed by guidelines that ensure accuracy and transparency.

Because of NAR’s guidance, the U.S. model of broker marketplaces has no hidden or extra costs and provides verified, complete information.

NAR works for you by advocating for federal, state, and local policy initiatives

that strengthen the public's ability and desire to own, buy, and sell real property.

One of the most effective advocacy organizations in the country, NAR works for you by advocating for federal, state, and local policy initiatives that strengthen the public's ability and desire to own, buy, and sell real property.

Representing Your Industry at the Federal Level

NAR advocates for policies that foster vibrant real estate markets, support the industry, and protect consumers.

The REALTOR® Party: State & Local Advocacy

The REALTOR® Party works to advance public policies that promote strong communities, property interests, and a vibrant business environment.

Advocating For Your Business & Your Clients

Learn about the issues, NAR's position, and how they affect REALTORS®, home buyers, and private property owners

Explore Your Benefits

Did You Know that your Membership comes with a large selection of

benefits & discounts? Here's some quick links:

Insurance

Get NAR member exclusive access to health, dental, vision, and other insurance options; as well as member-only savings on auto, home, and renters insurance.

Travel & Automative

Save time and money on the road with discounted pricing and special offers on rental cars and travel.

Home & Lifestyle

Refresh and protect your home with special pricing and offers from consumer product and appliance industry leaders.

Business & Marketing

Stand out from the crowd with print and copy services, REALTOR®-logo branded items, special offers on real estate websites, automated social media marketing, and targeted digital advertising campaigns, to help grow your business.

Technology

Stay current with the latest in tablet, laptop, PC, printer, and smartphone technology from industry leaders, and receive exclusive pricing on the hottest tech and mobile services.

Education

Enhance your skills and receive special pricing on select online courses that apply toward real estate designations and certifications, offered through the Center for REALTOR® Development, plus other offerings to improve your industry knowledge.

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